Most AI chatbots will answer generic questions about Making Tax Digital. Alex AI does something different — it reads your actual financial data, including your real transactions, your live tax estimate, your uncategorised expenses, and your upcoming HMRC deadlines, and answers questions about your specific situation in plain English.
Key context: Alex AI is the first voice-enabled AI accountant built into MTD software. It reads your live transactions, tax estimates, and HMRC deadlines — then answers questions about your specific finances via voice, SMS, or WhatsApp. Available on VoxaMTD Premium and Professional tiers. Explore all VoxaMTD features.
This is what makes Alex the first genuinely useful AI tax assistant for UK sole traders and landlords, rather than a repackaged FAQ bot.
What is Alex AI?
Alex AI is VoxaMTD's built-in AI accountant, available to Premium and Professional + AI subscribers (included in the 30-day free trial). He uses he/him pronouns and is designed to feel like a knowledgeable accountant you can call at any time — not a customer support bot.
Alex is built on ElevenLabs' voice AI technology and has real-time access to your VoxaMTD account data, including:
- Your transaction history (including bank-imported transactions via Finexer open banking)
- Your income and expense totals by category
- Your current tax estimate and projected National Insurance contribution
- Your uncategorised transactions
- Your quarterly MTD submission status and upcoming deadlines
- Your invoices and outstanding payments
How to talk to Alex
Alex is available through three channels:
In-app voice: Tap the Alex button inside VoxaMTD on web or iOS. Alex speaks directly to you and can hear your spoken questions. The conversation is transcribed and the context of your financial data is injected automatically. SMS and WhatsApp: Send a message to +44 7455 744383. Alex responds with personalised answers based on your account. This is particularly useful for quick questions on the go — "What do I owe HMRC this quarter?" — without needing to open an app. In-app text chat: Available in the Tax Optimisation section of your dashboard for users who prefer typed conversation.What can you ask Alex?
Because Alex has live access to your data, you can ask specific questions that a generic chatbot simply cannot answer:
- "What is my current tax estimate?"
- "How much National Insurance do I owe?"
- "Which transactions haven't been categorised?"
- "Can I claim my home broadband as a business expense?"
- "When is my next HMRC submission deadline?"
- "What expenses can I claim as a sole trader?"
- "How much have I earned this year compared to last year?"
- "What is my net profit after expenses?"
- "Is my mileage claim up to date?"
Alex and the categorisation engine
One of Alex's most practical capabilities is his connection to VoxaMTD's AI categorisation engine. When you ask Alex about uncategorised expenses, he can trigger the categorisation process directly — reviewing each transaction against HMRC's expense categories and applying the most appropriate classification.
The categorisation engine operates at 95% accuracy across common sole trader expense types including:
- Software subscriptions (categorised as allowable business expenses)
- Travel and mileage (tracked against HMRC's 45p/mile rate)
- Home office costs (matched to HMRC's flat rate or calculated actual costs)
- Equipment and tools
- Professional subscriptions and training
- Marketing and advertising
The Professional tier: Alex plus a real human accountant
For users who want both AI and human oversight, VoxaMTD's Professional + AI tier (£40/month) combines Alex AI with access to a real partner accountant for quarterly compliance reviews and Self Assessment filing.
This model — AI for day-to-day questions, human expert for quarterly reviews — reflects how many accounting firms are now structured internally. The difference is cost: a traditional accountant relationship typically costs £500–1,500/year. VoxaMTD's Professional + AI tier delivers both for £480/year.
Why Alex is different from ChatGPT for tax questions
Ask ChatGPT about Making Tax Digital and it will give you accurate general information — the same kind of information you'd find on GOV.UK. Ask Alex, and the answer is specific to your situation:
ChatGPT: "Your tax estimate depends on your income and allowable expenses for the year." Alex: "Based on your income of £52,235 and £17,986 in categorised expenses, your current tax estimate is £3,240, with National Insurance contributions of £1,180. You have 4 uncategorised transactions totalling £312 that could reduce this further if they qualify as business expenses."This specificity is only possible because Alex has live access to your financial data — something no generic AI assistant can replicate.
Frequently asked questions about Alex AI
Is Alex AI free? Alex is included in the 30-day free trial on the Premium tier (no card required). After the trial, Alex requires the Premium subscription (£15/month), Professional (£30/month with a human accountant), or Professional + AI (£40/month with both). Does Alex AI have access to my bank account? Alex reads transaction data imported into VoxaMTD through Finexer, VoxaMTD's FCA-regulated open banking partner (FRN 925695). Alex does not have direct access to your bank account — only to the transaction data already in your VoxaMTD account. Is the conversation with Alex private? Yes. Alex conversations are handled through VoxaMTD's infrastructure and are subject to our privacy policy and GDPR obligations. Your financial data is never shared with third parties for advertising purposes. Can Alex file my MTD submission? Alex can help you review your figures and flag any issues before submission. MTD submissions are filed directly through VoxaMTD's HMRC-connected interface, with Alex available to answer questions during the process. Is Alex available 24/7? Yes. Alex is available at any time via in-app voice, SMS, or WhatsApp. Unlike a traditional accountant, there are no office hours. Try Alex AI free for 30 days — no card required →Related resources
Alex AI is available on VoxaMTD's Premium, Professional, and Professional + AI tiers. The 30-day free trial applies to the Premium tier only.